28 Mar '17, 1pm

Toyota Mirai billboards scrub nitrogen oxides while touting hydrogen fuel-cell sedan

Toyota Mirai billboards scrub nitrogen oxides while touting hydrogen fuel-cell sedan

Stephen Edelstein Mar 28, 2017 Toyota Mirai emissions-scrubbing billboard Enlarge Photo If green cars can reduce emissions, why shouldn't their advertising do the same? That's the theory behind a series of billboards in relevant California markets that advertise the Toyota Mirai hydrogen fuel-cell sedan. But these billboards will do more than try to attract the eyes of potential customers stuck in traffic on the highways below their perches. DON'T MISS: Toyota Mirai touted in ad on electric-car charging station The 37 billboards in Los Angeles and San Francisco are coated in a material that actually scrubs nitrogen-oxide emissions from the air. Undertaken in collaboration with Clear Channel Outdoor Americas, the billboard campaign will run from April 3 through May 28. What Toyota describes as the "catalytic converter of billboards" uses titanium-dioxide-coated vinyl to che...

Full article: http://www.greencarreports.com/news/1109570_toyota-mirai-...

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