24 Jun '11, 2pm

MPG Ratings More Important To Car Buyers: For Cost, Or Green Living?

MPG Ratings More Important To Car Buyers: For Cost, Or Green Living?

The new car buying process can be quite the task in today’s market. This is especially true with the growing numbers of hybrid and electric cars added to the pool of choices. While hybrids and electrics don’t make up a large percentage of the market, miles-per-gallon (mpg) ratings are increasingly important to consumers as they evaluate new cars. According to Ford, “42 percent of all consumers surveyed in a 2011 Maritz Research study say fuel economy is an 'extremely important' new vehicle purchase driver.” Put into perspective, that's almost half of new-car buyers who now consider gas mileage to be "extremely" important. That number is up 13.5 percent from 10 years ago. 2010 Ford Fusion Hybrid, Catskill Mountains, NY - average 37.2 MPG Enlarge Photo Does this mean that 42 percent of buyers are trying to be green with their next vehicle purchase decision? Not necessarily. ...

Full article: http://www.greencarreports.com/news/1061967_mpg-ratings-m...

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