29 Nov '12, 2pm

@LAAutoShow @FiatUSA goes all fashionista on the 500E electric coupe. Does it have green curb appeal?

@LAAutoShow @FiatUSA goes all fashionista on the 500E electric coupe. Does it have green curb appeal?

The Fiat 500 has become the classic fashionista car overnight, popping up in every parking lot in the garment district here in LA. Their ad campaign for the Abarth proved sex does indeed sell. So what’s the smaller, more efficient, and thoroughly practical Smart supposed to do to compete? Smart has launched a concept car designed by Jeremy Scott , an American fashion designer known for his outrageous, fun, colorful designs, targeted to appeal to a more fashion-forward, individualist customer than Fiat’s Gucci partnership.

Full article: http://gas2.org/2012/11/29/la-auto-show-smart-goes-electr...

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