30 Jan '17, 3pm

McKinsey suggests ways automakers could kick-start electric-car demand

Stephen Edelstein Jan 30, 2017 2017 Chevrolet Bolt EV, road test, California coastline, Sep 2016 Enlarge Photo Despite steady increases over the past few years, electric cars still represent only a tiny fraction of new-car sales. There are no shortage of theories as to why that is the case. Some electric-car advocates blame manufacturers for not adequately promoting the vehicles, while many within the industry point to a lack of consumer demand. DON'T MISS: More than half of car buyers know little about electric cars, if anything But a new study claims that automakers can indeed do more to stimulate electric-car demand. Automakers must be prepared to sell electric cars to a wider range of customers than just early adopters, according to research firm McKinsey & Company (via Charged EVs ). McKinsey surveyed 7,000 car buyers in the U.S., China, Germany, and Norway, and concl...

Full article: http://www.greencarreports.com/news/1108603_mckinsey-sugg...

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