24 Nov '12, 9pm

Will Electric Motorbikes Save Italy's Struggling Motorcycle Market?

Italian motorcycles. The two words flow together naturally to express passion, design and character in two-wheeled vehicles. The great Italian marques like Bimota, MV Agusta, Benelli, Moto Guzzi and Ducati produced character bikes, not commodities. Italy has nearly always been the largest non-Asian motorcycle market in the world; back in the glory days building more than 450,000 units annually. But I attended EICMA last week, Europe’s largest motorcycle show in Milan, and the talk was about crisis, crisis, crisis – doom and gloom was everywhere.

Full article: http://evworld.com/news.cfm?newsid=29255

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