28 Nov '16, 9pm

Audi and Porsche Vying With VW Over Electric Car Leadership

Audi and Porsche Vying With VW Over Electric Car Leadership

In-house fighting is stirring up rivalry between Volkswagen and its Audi and Porsche premium brands as the automaker cuts costs to face the diesel emissions cheating scandal. Senior executives have spoken to Reuters about the internal conflict to develop and manufacture the next generation of electric cars as the company emerges from the “Dieselgate” scandal. Reuters used the analogy of international racing events, including Le Mans 24, as an analogy describing the rivalry over who will build its plug-in models. Volkswagen Group has denied the rivalry is getting out of hand in the boardroom. “There is a cut-throat battle for resources. Every brand with engine-manufacturing capacity now wants a leadership role when it comes to electric motors, battery packs and battery-cell expertise,” an executive at one of the VW divisions, who declined to be named, said to Reuters. Cost ...

Full article: http://www.hybridcars.com/audi-and-porsche-vying-with-vw-...

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