28 Nov '16, 7pm

Mazda, Subaru and Toyota Being Drawn To Electric Cars

Mazda, Subaru and Toyota Being Drawn To Electric Cars

The days of building “compliance cars” in small numbers to look good in strict markets like California may be over for Japanese automakers and their peers. Mazda, Subaru, and Toyota, which had resisted manufacturing all-electric vehicles for years, are now ready to enter the game. Regulatory pressure is increasing in key global markets and competitors are starting embrace the technology in a big way. “The overall industry is now shifting its electrification focus toward EVs,” said Yasuyuki Yoshinaga, CEO of Fuji Heavy Industries, the company manufacturing Subaru cars. “We are in the age where we cannot just go on launching EVs only as regulation compliance cars.” Mazda will launch its EV in 2019, and Subaru’s will follow in 2021. Toyota recently announced it will launch an “in-house venture company” next month to start developing battery-powered eco-cars in a speedy, innov...

Full article: http://www.hybridcars.com/mazda-subaru-and-toyota-being-d...

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