31 Oct '12, 10pm

VW Diesel Buyers, Hybrid Buyers: Both Want Fuel Economy, But Beyond That...

VW Diesel Buyers, Hybrid Buyers: Both Want Fuel Economy, But Beyond That...

Interesting article! Thanks for all the information to confirm my past comments: 1. Toyota buyers are getting old, that is why there is a Scion brand. In the case of Prius, it is even more so. "Buyers of the three competitive hybrids were just 51 percent male, 78 percent of them were married, 89 percent had no kids in the household, and their average age was 61." 2. Toyota Prius buyers are "blindly loyal". "The company found that almost half the Toyota Prius buyers considered no other vehicle at all." 3. Diesel fans usually care more about performance than just MPG like Prius buyers (who don't care about anything except for MPG). I think VW is right and it is great that it is trying to design cars for all groups.

Full article: http://www.greencarreports.com/news/1080201_vw-diesel-buy...

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