29 Sep '16, 6pm

Electric Wins Over Luxury As Automakers Scale Back at Paris Motor Show

Electric Wins Over Luxury As Automakers Scale Back at Paris Motor Show

The 2016 Paris Motor Show is seeing a lot more electric car announcements than high-performance luxury this year as automakers respond to emissions scrutiny and cutbacks on the cost of attending auto shows. This year has seen fewer marque displays than ever in modern auto shows as automakers reroute marketing and dollars spent to other channels like social media, according to a Bloomberg report. The Paris show has been the largest in the world, with 1.25 million attending in 2014. Those attending this year are expected to be disappointed by several brands disappearing and less emphasis placed on luxury cars (especially cars with diesel engines). Volkswagen and Daimler are using the Paris Motor Show to grab attention for its electric concept cars, but several automakers decided to not show up; or in the case of BMW, the company chose to have its executive leadership stay in...

Full article: http://www.hybridcars.com/electric-wins-over-luxury-as-au...

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