26 Oct '12, 6pm

Finally! A Nissan Leaf Global Ad That Everyone Understands #car #green

I loved the old ads with the gas-powered appliances. It was brilliant and showed the superiority of electricity for many tasks. Unfortunately, it targeted the Volt, which I believe was misguided. Nissan should have been promoting the new paradigm of electric driving, instead of sniping at the competition. I also like the new LEAF ad. EVs need to appeal to more than just the greenies and the early adopters. They need to appeal to everyday folks, who need to get around, without being stuck somewhere. That's a message that needs to be repeated many times for the people who are skeptical of EVs.

Full article: http://www.greencarreports.com/news/1080106_finally-a-nis...

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