24 May '11, 9pm

$48 million question: Is the Dodge Ram hybrid pickup worth

$48 million question: Is the Dodge Ram hybrid pickup worth

$48 million question: Is the Dodge Ram hybrid pickup worth plugging in? Is this really the right box for plug-in hybrid technology? Can adding a plug to the dual mode hybrid drive charge sluggish sales? Several years ago Chrysler and GM co-developed the dual mode hybrid powertrain, a powertrain particularly designed for large SUVs and pickup trucks. Today, Chrysler doesn’t sell any dual mode hybrid vehicles while GM’s dual mode hybrid sales are just north of non-existent. However, just as Chrysler was dumping plans for a Dodge Ram hybrid pickup based off the dual mode hybrid drive, the government offered $48 million to Chrysler to develop a number of Ram hybrid plug-in pickup trucks for testing. But was this plug-in hybrid investment doomed before it even began? Obviously, large SUVs and pickup trucks are an incredibly important segment for Chrysler. In fact, it was gas-gu...

Full article: http://www.hybridcarblog.com/48-million-question-is-the-d...

Tweets

Hyundai Shifts First Plug-in Hybrid to 2013

Hyundai Shifts First Plug-in Hybrid to 2013

allcarselectric.com 24 May '11, 1pm

Hyundai Blue-Will Concept, 2010 Detroit Auto Show Enlarge Photo South Korean automaker Hyundai has been chasing Toyota’s h...