01 Oct '12, 6pm

Nissan To Reboot Leaf Effort, Asks Electric-Car Fans For Help

Nissan To Reboot Leaf Effort, Asks Electric-Car Fans For Help

Opening communication with EV enthusiasts for feedback is great, but Nissan needs to evaluate it's customer experience at point of first interaction with Leaf. Dealers have limited staff, both knowledgable and enthusiastic toward EVs. Ford also has this hurtle of dealers offering one EV model on a lot full of umpteen non-EV model choices. Getting behind the wheel is critical to experiencing the Leaf's value as an EV. More focus on "try" vs. "buy" will lower barriers to discovering and learning. Short term rentals, & car-sharing encourage "try" without risk of a mismatched ownership. I'm confident Nissan will continue to refine and introduce more customizable options. Looking forward to the day when dealers offer more than one EV model.

Full article: http://www.greencarreports.com/news/1079509_nissan-to-reb...

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