31 Mar '16, 2pm

2017 Hyundai Ioniq product team discusses U.S. hybrid, electric markets

2017 Hyundai Ioniq product team discusses U.S. hybrid, electric markets

John Voelcker 577 views Mar 31, 2016 Follow John Add to circle 2017 Hyundai Ioniq Enlarge Photo The 2017 Hyundai Ioniq lineup of hybrid, electric, and plug-in hybrid hatchbacks won't hit the market until late this year, but Hyundai product executives are eager to talk about the cars. At a roundtable during last week's New York Auto Show, product planning vice president Mike O'Brien and manager John Shon sat down with journalists to answer questions on the new dedicated green model. Among their themes: this is a car that's "normal" and fun to drive, not a "futuristic" vehicle, like the new fourth-generation Toyota Prius—and it will be a core volume model for Hyundai. WATCH THIS: 2017 Hyundai Ioniq preview video That approach should give "fence sitters," who want the best fuel economy but don't want an unusual-looking vehicle, a new and attractive option, according to Shon. ...

Full article: http://www.greencarreports.com/news/1103127_2017-hyundai-...

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