29 Mar '16, 1pm

How GM plans to market Chevy Volt plug-in hybrid, Bolt EV electric car

John Voelcker 734 views Mar 29, 2016 Follow John Add to circle 2017 Chevrolet Volt Enlarge Photo Hybrids are pretty well-known at this point, and battery-electric cars are conceptually simple: You plug them in like a mobile phone. But explaining plug-in hybrids to car buyers at large—it's a hybrid, but it also plugs in, but only for double-digit range—has proven to be very hard. As GM starts to sell its 2017 Volt nationally, and prepares for the debut of its 2017 Chevrolet Bolt EV at the end of the year, marketing will be absolutely key. DON'T MISS: 2017 Chevy Volt Now At (Some) Dealers; First Incentives Released At last week's New York Auto Show, we sat down for a brief chat with Darin Gesse, who's responsible for marketing both the Volt plug-in hybrid and the Bolt EV electric car. We asked how and where Chevy plans to explain, introduce, market, and promote both cars as ...

Full article: http://www.greencarreports.com/news/1103129_how-gm-plans-...

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