Better Place off to slow start in Israel market, says it's all part of the plan

is having a tough time meetings its initial sales target in its primary market of Israel of 4,000 electric vehicles in the first year, but the official word is that the slow start is meeting expectations. How slow? Since selling the first vehicles in July 2012, only 380 Renault Fluence Z.E. EVs had been sold (including cars to employees), with only 80 of those taking place in August. Better Place customers lease EVs provided by company partner Renault SA , and pay a monthly fee to use its network of charge points and the battery swap stations. Customers benefit from vehicle prices that are $10,000 to $15,000 lower than other EVs, making the Better Place rides very competitive with gasoline- and diesel-powered vehicles. In early August, after many months of marketing trials, Better Place officially launched its sales campaign, "quiet" sales to car fleets, and road tests by ...

Full article: http://green.autoblog.com/2012/09/19/better-place-off-to-...

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@Earthgarage » 19 Sep '12, 7pm
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RT @jknistrum: Better Place off to slow start in Israel market, says it's all part of the plan [link] #green #energy
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Better Place off to slow start in Israel market, says it's all part of the plan [link] #green #energy
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Better Place off to slow start in Israel market, says it's all part of the plan [link]
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Better Place off to slow start in Israel market, says it's all part of the plan [link]
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@Alltop_green » 19 Sep '12, 7pm
Better Place off to slow start in Israel market, says it's all part of the plan [link]
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Better Place off to slow start in Israel market, says it's all part of the plan [link]
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Better Place off to slow start in Israel market, says it's all part of the plan [link]