31 Dec '15, 7am

@Hyundai - Manfred Fitzgerald will lead Genesis brand beginning in January

@Hyundai - Manfred Fitzgerald will lead Genesis brand beginning in January

According to Hyundai, the new brand will begin with six new-luxury segment models by 2020 and beginning with the Equus and Genesis Sports Car more than likely. Hyundai announced that its global luxury brand will be called Genesis and will deliver luxury through a range of new models that feature the highest standards of performance, design and innovation. Genesis will be a stand-alone brand that operates alongside the Hyundai brand. Hyundai will launch six new Genesis models by 2020 and will compete with the world’s most renowned luxury car brands. The Genesis brand seeks to create a new definition of luxury, one that will provide a new platform for the future. Genesis models will embody four key aspects: Human-focused innovation, refined and balanced performance, athletic elegance in design and hassle-free customer experience. Genesis models will include better driving dy...

Full article: http://www.cleanmpg.com/community/index.php?threads/52645...

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