19 Oct '15, 4am

Ford Focus Electric Gets Its First TV Ad

Three years after going on sale, the Ford Focus Electric has its first television commercial. In comparison to vehicles like the Nissan Leaf, BMW i3 and Kia Soul EV – three battery electric vehicles (BEVs) that regularly outsell the Focus Electric – Ford says very little about its lone EV. After the new commercial began airing, Charged said it confirmed through Ford’s PR firm, Ogilvy, that it was the first TV ad for the car. “It seems to be a substantial buy (although Ford declined to talk about budgets), with TV ads running in eight major US metro areas on a wide variety of different types of programs, and print ads running in newspapers and several categories of magazines,” Charged reported. SEE ALSO: Ford Offering Competitors Its Technology Patents – For A Price It’s unclear, though possible, that Ford’s minimal advertising is one reason the Focus Electric doesn’t post ...

Full article: http://www.hybridcars.com/ford-focus-electric-gets-its-fi...

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