03 Oct '15, 5am

2016 Chevy Volt Ads Take Serious Poke At Leaf and Prius

Which would you rather have, a 2016 Chevy Volt or a Toyota Prius or Nissan Leaf? While we’re curious, the question is really Chevrolet’s as its new attack ads have gone live online and reportedly will appear on TV as well. According to Steve Majoros, Chevrolet director of car marketing, the automaker will be advertising the Volt in markets as it rolls the car out. In other words, promotional activity will follow states in which it will be launched, namely California, and potentially 10 states that are also getting the 2016 model year. Thirty nine other non-CARB states will get a 2017 model year early next spring, so ads should follow in these too. The ads use a focus group, an approach that has been favored by Chevrolet in recent months. Maybe they are thought to seem more real, and believable? SEE ALSO: New Chevrolet Volt Ads Attack Nissan Leaf, Toyota Prius That they are...

Full article: http://www.hybridcars.com/2016-chevy-volt-ads-serious-pok...

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