21 Aug '12, 3pm

Got a heap of Twitter followers? GM might give you a Chevy Volt for a while

Nice marketing hook. Everyone I have met who has driven a Volt has raved about it. Combine people who tweet a lot with a Volt in the driveway, and you get a ton of positive tweets about the Volt. I am kind of surprised, this actually makes sense and the work of GM's marketing department hasn't exactly matched their engineers excellence with regards to the Volt.

Full article: http://green.autoblog.com/2012/08/21/got-a-heap-of-twitte...

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