Marketing Lesson: How to Get Your Customer to Think Green = Mean

gas2.org 05 Aug '12, 5pm

Marketing Lesson: How to Get Your Customer to Think Green = Mean

OK, kids – time for a pop quiz. Which is more macho, a full-size pickup truck or a fuel-efficient Fiat 500C ? A drum of VP109 race fuel, or a jerry can of bio-ethanol ? Despite the objective benefits of the Smart for city drivers and the military’s inexorable march towards sustainable fuels, I think most people (the numbers say “85% of men”), would answer that it’s the pickup truck. That sort of thinking might explain why GM’s terrific new mild hybrids from Chevy and Buick aren’t being marketed as hybrids anymore , begging the question: are ‘green’ products perceived as ‘weak’ products

Full article: http://gas2.org/2012/08/05/marketing-lesson-how-to-get-yo...

Tweets

@RFleetSolutions » 05 Aug '12, 10pm
Marketing Lesson: How to Get Your Customer to Think Green = Mean Filed under: Transportation News #Fiat_Van_Man [link]
@ElectricCarNWS » 05 Aug '12, 6pm
Marketing Lesson: How to Get Your Customer to Think Green = Mean: Filed under: Transportat... [link] AlternativeTransport
@CarGuyNick » 05 Aug '12, 5pm
Autos Marketing Lesson: How to Get Your Customer to Think Green = Mean: OK, kids – time for a pop quiz. Which... [link]
@BeGoodBranding » 06 Aug '12, 8pm
Marketing Lesson: How to Get Your Customer to Think Green = Mean: [link]
@Millionaireklub » 05 Aug '12, 11pm
Marketing Lesson: How to Get Your Customer to Think Green = Mean [link]
@MatthewLinkedIn » 05 Aug '12, 8pm
Marketing Lesson: How to Get Your Customer to Think Green = Mean [link]
@4Free4u » 05 Aug '12, 8pm
Marketing Lesson: How to Get Your Customer to Think Green = Mean [link]
@rsidneysmith » 05 Aug '12, 6pm
Marketing Lesson: How to Get Your Customer to Think #green = Mean [link]