31 Jul '12, 12am

BMW will sell first cars online, and they're electric

How do you get more bang for your buck when selling plug-in vehicles? BMW thinks the answer is blowing in the Internet. For the first time ever, BMW will sell some of its cars online – and it turns out that it's the electric cars that prompted the change. BMW's i brand vehicles, which currently include the i3, i8 and i8 Spyder (pictured) concepts, will be sold online. But wait, you're saying, didn't the automaker just open up a fancy new EV story in London? Yes, it did , but it's more of a technology showcase kind of thing right now, especially since the first target on-sale date for an i brand vehicle is late 2013 anyway. Given that, as the Detroit News reports, BMW is spending $3 billion to bring the i3 and i8 to market, being able to save an estimated five-to-seven percent through online sales compared to traditional showroom costs is a big deal. Those are the numbers t...

Full article: http://green.autoblog.com/2012/07/30/bmw-will-sell-first-...

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BMW To Sell Electric Models Online‎

BMW To Sell Electric Models Online‎

luxuo.com 31 Jul '12, 5pm

A report from Bloomberg says that BMW will sell cars over the Web for the first time as the world’s largest maker of luxur...

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BMW will sell cars online

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