27 Apr '11, 5pm

BMW CEO Claims Electric Vehicles Won’t Work, Signals Retreat: Despite having less than 2% of the total US marke...

BMW CEO Claims Electric Vehicles Won’t Work, Signals Retreat: Despite having less than 2% of the total US marke...

Despite having less than 2% of the total US market share last month and lagging behind the overall market (which grew 17% this March, year over year, compared to BMW’s “mere” 12% improvement ) BMW’s North American CEO Jim O’Donnell claims he knows what’s good “for at least 90 percent and maybe more of the population”, and it is not electric cars . Now, before we go on, it should be noted that BMW’s corporate leaders in Germany are investing billions (with a b) in launching their new “i” sub-brand and getting their next-generation i8 flagship “just right”. The company has sold leased out its Mini E electric and recently announced the ActiveE electric BMW-branded cars as well … which begs the question: what the (he)ck is going on here ? The way I see it, BMW expects its new i sub-brand to be a spectacular, money-losing failure, and it’s already sounding a full retreat. Why d...

Full article: http://gas2.org/2011/04/27/bmw-ceo-claims-electric-vehicl...

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