30 Jun '15, 4am

Brand Loyalty Reaches 10-Year High For Car Buyers

Brand Loyalty Reaches 10-Year High For Car Buyers

Customers are more loyal to automotive brands than they’ve been in 10 years. Brand loyalty has reached a 10-year high during the first quarter of 2015, IHS Automotive has revealed. According to the company, brand loyalty reached 52.8 percent with numerous automakers experiencing 10-year highs in loyalty rates including Chevrolet, GMC, Infiniti, Jeep, Land Rover, Lexus, Lincoln, Mazda, Mitsubishi, Nissan, Porsche, Subaru and Volvo. In the past 10 years, the number of models available in the U.S. has increased by 33 (12 percent), with customers returning to market now having a greater number of choices of models to choose from, increasing the chances that they’ll take to the same brand. Growing popularity of leasing vehicles has also contributed to increasing brand loyalty as well as improved new vehicle quality. Automakers are also putting a greater focus on loyalty and cus...

Full article: http://www.hybridcars.com/brand-loyalty-reaches-10-year-h...

Tweets

BMW i3 Electric Car Quirk: No AM Radio--But Why?

greencarreports.com 29 Jun '15, 4pm

By John Voelcker 1,108 views Jun 29, 2015 Follow John Add to circle Reddit This! Share on Facebook Share on Twitter 2015 B...

Mitsubishi Outlander takes electric car sales crown for first time

Mitsubishi Outlander takes electric car sales c...

businessgreen.com 28 Jun '15, 11pm

Electric vehicle sales have shot up by more than a third since the end of 2014, with Mitsubishi's plug-in hybrid Outlander...

California

hybridcars.com 26 Jun '15, 2pm

Yesterday the California Air Resources Board (ARB) voted to increase state rebates to as high as $4,000 for plug-in electr...