Is $23,750 The Right Price To Get Electric Car Sales To Soar?

Oh dear God here we go again. You can't judge customer's willingness to pay for something by asking them. Please review Bob Lutz's book and the failures of Conjoint Analysis. It simply doesn't work. Also, the problem with EVs might not be the price at all but other things. But just as a general question, why is the "Expensive" line higher than the "Too Expensive" line. It seems backwards to me. In contrast, the "Too Cheap" line is lower than the "bargain" line, which seems more likely. Wonder if they did any benchmarking to see if this technique could accurately predict the right price for an ICE (which is known) and to what accuracy could they predict it.

Full article: http://www.greencarreports.com/news/1077694_is-23750-the-...

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@autoembedded » 17 Jul '12, 10pm
Is this The Right Price To Get Electric Car Sales To Soar? [link]
@mckra1g » 16 Jul '12, 10pm
RT @silvio_marcacci: Pike Research says $23,750 is optimal price point for consumer purchases of electric vehicles [link] #ev
@Silvio_Marcacci » 16 Jul '12, 10pm
Pike Research says $23,750 is optimal price point for consumer purchases of electric vehicles [link]
@wimraaijen » 16 Jul '12, 9pm
Is $23,750 The Right Price To Get Electric Car Sales To Soar? [link] interessant!
@CindyvanLubek » 16 Jul '12, 5pm
I think they would RT “@AllCarsElectric: Would electric cars sell better at $23,750? [link]”
@AdamSolar » 16 Jul '12, 12pm
RT @AllCarsElectric: Would electric cars sell better at $23,750? [link]
@AllCarsElectric » 16 Jul '12, 12pm
Would electric cars sell better at $23,750? [link]
@j_magyar » 14 Jul '12, 8pm
RT @GreenCarReports: Is $23,750 the magic price for electric cars? [link]
@Lebeaucarnews » 13 Jul '12, 7pm
What price will get Electric Car Sales surging? Survey says $23,750 [link]" (via @johnvoelcker)
@MissionEV » 13 Jul '12, 7pm
RT @Greencarreports is $23,750 the optimal price for an #EV? What do you think? [link]
@johnvoelcker » 13 Jul '12, 7pm
We ♥ graphs! Is $23,750 The Right Price To Get Electric Car Sales To Soar? [link]
@CarChickMWB » 13 Jul '12, 7pm
Anything < $35-40k! RT @johnvoelcker: DISCUSS : Is $23,750 The Right Price To Get Electric Car Sales To Soar? [link] #EV
@antonyingram » 13 Jul '12, 7pm
RT @johnvoelcker: DISCUSS : Is $23,750 The Right Price To Get Electric Car Sales To Soar? [link] #EV
@johnvoelcker » 13 Jul '12, 7pm
DISCUSS : Is $23,750 The Right Price To Get Electric Car Sales To Soar? [link] #EV
@Electricity4Gas » 13 Jul '12, 6pm
Is $23750 The Right Price To Get Electric Car Sales To Soar? - Green Car Reports: Is $23750 The Right Price To G... [link]
@el3ctriccars » 13 Jul '12, 6pm
Is $23750 The Right Price To Get Electric Car Sales To Soar?: There are many reasons plug-in electric car sales ... [link]
@ajkuzon » 23 Jul '12, 12pm
Is $23,750 The Right Price To Get Electric Car Sales To Soar? [link]
@Praedor » 17 Jul '12, 12am
RT @Silvio_Marcacci: Pike Research says $23,750 is optimal price point for consumer purchases of electric vehicles [link]
@TMarcJones » 16 Jul '12, 3pm
Is $23,750 The Right Price To Get Electric Car Sales To Soar? [link] @GreenCarReports
@kirillklip » 16 Jul '12, 2pm
RT @AllCarsElectric: Would electric cars sell better at $23,750? [link]
@ajkuzon » 16 Jul '12, 1pm
Is $23,750 The Right Price To Get Electric Car Sales To Soar? [link]
@Sufiy » 15 Jul '12, 11am
Is $23,750 The Right Price To Get Electric Car Sales To Soar? [link]
@AndromedaPower » 14 Jul '12, 8pm
What is the "right" price for an EV for you? [link]
@eromine » 14 Jul '12, 7pm
Is $23,750 The Right Price To Get Electric Car Sales To Soar? [link] via @GreenCarReports