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08 Jul '12, 6pm

Loyal LEAF Drivers Helping Nissan Brainstorm Marketing Ideas - EV World

Loyal LEAF Drivers Helping Nissan Brainstorm Marketing Ideas - EV World

One sign of a extremely loyal following is when the customers begin of a given product start developing marketing pitches, and otherwise begin promoting the product. Worried Nissan Leaf owners, looking at the sales trends, are beginning to discuss earnestly what Nissan should be doing differently to promote the Leaf. Last year the Leaf was selling pretty well. That is, while the Leaf sales were a fraction of typical gas car sales, the sales was growing, it was outselling the Prius in its first years, and Leaf sales compared to past sales of electric cars was phenomenal. Unfortunately, this year Leaf sales have dropped considerably, and while many can attribute to it the approval of California HOV lane stickers for the Chevy Volt and Toyota Prius Plug-in, maybe there's something else, the advertising campaign perhaps, that could be improved, according to discussion among Le...

Full article: http://evworld.com/news.cfm?newsid=28283

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