08 Jul '12, 4pm
Leo DeCaprio and Fisker Automotive Will Promote Global Sustainability: 'Titanic' star issues joint announcement
When it comes to promoting a "green car," there's no better celebrity to have in your corner than Leonardo DiCaprio. Now Fisker Automotive has him -- both as a buyer of the Karma plug-in hybrid luxury car and as an investor. Titanic star DiCaprio made an impact nearly a decade ago when he shunned the usual trappings of the celebrity car world -- BMWs, Cadillac Escalades or other luxury barges -- in favor of a humble Toyota Prius. The Prius hybrid, from a dealership in Santa Monica, Calif., symbolized care for the planet. Ever since, automakers have looked to his stamp of approval. As such, DiCaprio and Fisker issued a joint announcement this week saying they are going to work together to promote the cause of global sustainability.