30 May '15, 4pm

Tesla Sidesteps Dealer Laws With Mobile Stores

Tesla Sidesteps Dealer Laws With Mobile Stores

Never one to pause in the shadows for long, Tesla Motors is again showing its unconventional side with its new “mobile experience.” Made from shipping containers, Tesla said that it’s planning to tour this new mobile store around the country. “Designed in-house, the shipping container arrives and unfolds to double its size in just a few hours,” Tesla said in a media release. “The mobility and convenience of the design allows Tesla to bring our unique retail approach to customers in new locations where we do not yet have a brick-and-mortar location.” Obvious benefits with this setup include a reduction in costs normally tied to a permanent location, as well as the opportunity to reach out to new consumers in a unique way. But this pop-up store also allows Tesla the ability to bypass the headaches of applying for a business license or gaining the approval of local officials....

Full article: http://www.hybridcars.com/tesla-sidesteps-dealer-laws-wit...

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