23 Jun '12, 6pm

BMW i Born Electric Tour Makes First Stop in Rome

BMW i Born Electric Tour Makes First Stop in Rome

The BMW i Born Electric Tour is intended to demonstrate the BMW Group’s “holistic approach to future mobility, not only in terms of products displayed, but also in terms of networking information, technologies, and transportation systems.” BMW says. “The initiative also benefits from collaboration with the Italian architect and designer, Fabio Novembre. Through collaboration with the Officina Design and Driade, he will create his interpretation of the city and be the first of seven major world-class artists engaged to offer their visions of the urban context.”

Full article: http://www.hybridcars.com/news/bmw-i-born-electric-tour-m...

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