Nissan launches LEAF “taxi” campaign in London

Nissan launches LEAF “taxi” campaign in London 23 June 2012 A fleet of zero-emission Nissan LEAFs will be driving around London on the 23rd and 24th June, offering free taxi rides. To grab a ride, all a prospective passenger has to do is send a Tweet that incorporates the hashtag “#6XCHEAPER” and their chosen destination. Nissan is also using the activity to gather consumer feedback on a potential taxi of the future. The use of Twitter is an integral part of Nissan’s ambitious campaign, “The Big Turn On”, which is spreading the EV message via social media channels. The #6XCHEAPER tag emphasizes that fueling an electric vehicle is six times cheaper in the UK than a similar sized gasoline car. Using off-peak electricity, Nissan estimates it costs just 1.75 pence in fuel to travel one mile in a Nissan LEAF, but more than 10 pence per mile in a conventional car. (Calculations ...

Full article: http://www.greencarcongress.com/2012/06/leaf-20120623.html

Tweets

@WWF_at_Work » 25 Jun '12, 2pm
RT @rspring: very cool social media & real world experience campaign - Nissan launches LEAF “taxi” in London [link] via @greencarcongress
@rspring » 25 Jun '12, 2pm
very cool social media & real world experience campaign - Nissan launches LEAF “taxi” in London [link] via @greencarcongress
@dfrodl » 23 Jun '12, 7pm
Nissan launches LEAF “taxi” campaign in London [link] via @zite. Check it out
@Sheerman » 23 Jun '12, 1pm
RT @mezhopking: Need a taxi this weekend? Get it for free... [link]
@mahoganyltd » 23 Jun '12, 12pm
Nissan launches LEAF “taxi” campaign in London: A fleet of zero-emission Nissan LEAFs will be driving around Lon... [link]
@ElectricCarNWS » 23 Jun '12, 12pm
Nissan launches LEAF “taxi” campaign in London: Filed under: Transportation News [link] AlternativeTransport
@mezhopking » 23 Jun '12, 11am
Need a taxi this weekend? Get it for free... [link]
@TSBOIL » 23 Jun '12, 11am
Nissan launches LEAF “taxi” campaign in London: A fleet of zero-emission Nissan LEAFs will be driving around Lo... [link]
@GreenCarCongres » 23 Jun '12, 11am
Nissan launches LEAF “taxi” campaign in London [link]
@ExecutiveAG » 27 Jun '12, 12pm
#Nissan launches #LEAF “taxi” campaign in London [link]
@autoembedded » 26 Jun '12, 3am
#Nissan launches LEAF “taxi” campaign in #London [link]
@chulwanpark » 23 Jun '12, 1pm
Nissan launches LEAF “taxi” campaign in London [link]
@Alltop_green » 23 Jun '12, 12pm
Nissan launches LEAF “taxi” campaign in London [link]
@TheKucikTeam » 23 Jun '12, 12pm
Nissan launches LEAF “taxi” campaign in London [link]
@fibergeneration » 23 Jun '12, 12pm
Nissan launches LEAF “taxi” campaign in London [link]
@3DR » 23 Jun '12, 11am
Nissan launches LEAF “taxi” campaign in London: A fleet of zero-emission Nissan LEAFs will be driving around Lo... [link]