26 Mar '15, 8pm

BMW Experiments With Pop Up Stores To Attract Buyers

BMW Experiments With Pop Up Stores To Attract Buyers

Is Future Retail working? Oh, yeah. Late last year, BMW opened a Pop Up Store at a trendy mall in Costa Mesa, California. On its peak day, 2,400 people went through the store. In all, more than 100,000 people visited the store. Steve Rudkin, general manager of Irvine BMW in Irvine, Calif. — one of the first stores that participated — said the Pop Up Store helped his dealership set November and December sales records. The dealership featured a special-edition 5-series sedan during the Black Friday weekend in November, and “we sold 20-plus — we sold out of that car,” Rudkin said. “It was a great result and had a great impact on our business here.” That’s the kind of success any retailer craves.

Full article: http://gas2.org/2015/03/26/bmw-experiments-pop-up-stores-...

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