29 May '12, 5pm

[email protected] Buyers Trading In Toyota Prius #GM #green

.@ChevyVolt Buyers Trading In Toyota Prius #GM #green

Del Grande Dealer Group President Shaun Del Grande is seeing new customers who are trading in Toyota Prius and Honda Civic models to purchase a Volt at his dealership in San Jose, Calif. Nearly two-thirds of Chevrolet Volt buyers traded in non-General Motors vehicles when purchasing their Chevy plug-in hybrid, according to GM . In the automotive world, this phenomenon is often referred to as conquest sales—and it’s one of the key intangible benefits gained by early makers of plug-in electric vehicles. Nearly as soon as the Volt and LEAF were announced, executives from GM and Nissan were talking about how their plug-ins would earn new customers to the brand. Chevy Volt sales data reveals that the most traded-in vehicles include the Toyota Prius, Toyota Camry, Honda Civic and BMW 3-Series. "I owned a Prius for six years and loved it. I was one of the first to sign-up for the...

Full article: http://www.plugincars.com/chevy-volt-buyers-trading-toyot...

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