06 Feb '15, 3pm

Would Stressing Personal Risk Of Air Pollution Sell More Electric Cars?

By Stephen Edelstein 793 views Feb 6, 2015 Reddit This! Share on Facebook Share on Twitter Bourgeois Chevrolet, Rawdon, Quebec, Canada [photo: RoulezElectrique.com] Enlarge Photo When it comes to electric cars, buyers are often interested in two types of green. The lower environmental impact of a zero-emission vehicle, and the potential to save cash by eliminating gasoline use are both typically factors that motivate the purchase of an electric car, to varying degrees in different individuals. DON'T MISS: FINAL UPDATE: Plug-In Electric Car Sales In Jan: Winter Slump Sets In It's also generally assumed that--for the mass market of car buyers--saving money is more important than saving the environment. That has implications for the way electric cars are marketed, leaving carmakers to contemplate which benefits to emphasize. Photovoltaic solar panels on roof of Honda Smart Ho...

Full article: http://www.greencarreports.com/news/1096655_would-stressi...

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