09 Apr '11, 1pm

Awesomesauce Saturday: Italian EV Truck Puts U.S. Pickups to Shame: We love trucks here in America (guilty), so

Which brings a few questions to my head. Bremach has been around since the 1950’s, so they’re no spring chicken when it comes to building trucks. So why hasn’t any other major automaker gone down this road? Are you telling me that a company like GM or Ford, with their massive factories and armies of engineers, can’t develop a capable, 100 mile EV pickup truck, and sell it for half the price of the T-Rex? Perhaps it is because the Big Three think they will have a hard time convincing and selling electric pickups to the average truck buyer. But what about fleet buyers?

Full article: http://gas2.org/2011/04/09/awesomesauce-saturday-italian-...

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One way to get wider uptake of EVs is to talk pragmatism (although car buying and pragmatism do not always go hand in hand...