30 Dec '14, 8pm

Has Tesla Awakened Sleeping Giants?

In an extraordinary example of leveraging a still-relatively niche product’s placement and popularity, Tesla is goading upscale automakers to devote billions to follow it into developing upscale all-electric cars due for launch between 2017 and 2021. Not to overstate the case, global regulations are also pushing the likes of Mercedes-Benz, Audi, Porsche, BMW, Infiniti, and potentially others, but Tesla’s Model S is defying particularly the Germans as a rising star for it, and a sore spot for them. The Silicon Valley startup has consistently said it wants to change the way automobiles are powered from petroleum-based to electric, and having all but invited others to come chase it, competitors are at work taking the bait. Tesla is winning points by establishing a charging network and working beyond merely developing products. Presently, the Model S is in a class of one. Ordi...

Full article: http://www.hybridcars.com/has-tesla-awakened-sleeping-gia...

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