23 Apr '12, 12pm

Bridgestone Pledges One-For-One Old Tire Reuse Or Recycling - Green Car Reports

You know, it sounds like a PR move to do something that was already going to be required by a government regulation. Recycling 100% is fairly easy when you control what happens to the old tire that comes off a car. However, what about the people who are just buying a set of snow tires? They sell 4 new ones, but don't get any old ones in trade. Do they go to a dump and find 4 old tires to recycle? What about tires sold to outside vendors like Tire Rack? How does Bridgestone "assure" that an equal number of tires are recycled? They don't. It sounds like a nice "goal" that they can miss and no one will notice. There's no audit trail, right? Lots of glowing "we love the Earth" pronouncements without much substance.

Full article: http://www.greencarreports.com/news/1075586_bridgestone-p...

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