19 Apr '12, 4pm

Ford prepared for slow Focus Electric sales; battery costs $12-15,000

Not surprising it's slow. They are very limited in their production capabilities. I wonder what Magna's max output actually is? And I'm not surprised their battery costs are high since they're only buying limited quantities. It would be nicer if Ford were coming into the market strong with the FFE but they just don't have the money available. Or you could also say they are unwilling to bet the house on EV''s like Nissan has. I expect we'll see a lot of the major companies making moves similar to Ford and just dipping their toe in the water when it comes to EV's. Meanwhile we still have the Leaf, Model S, and Volt for the mass market.

Full article: http://green.autoblog.com/2012/04/19/ford-prepared-for-sl...

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