30 Mar '12, 6pm

Toyota increases Prius V price by $150

The yen has lost about 6% in value compared to the dollar since January (which should make Japanese goods cheaper - i.e. Toyota already got a 6% profit boost to its Japanese made cars sold in the US since January). Went from 77 yen to the dollar to 83 yen to the dollar since January. Considering how small the amounts are, it seems odd to do it at the middle of the year and take the obvious PR hit.

Full article: http://green.autoblog.com/2012/03/30/toyota-increases-pri...

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