28 Mar '12, 11pm

Future Fuel Economy Mandates, Part V: GM Design and Marketing

Future Fuel Economy Mandates, Part V: GM Design and Marketing

The negatives on diesel are the high cost of emissions compliance, and we don't have the fuel price advantage they have in Europe. Does he see much future for diesel in this country? "The Spark is great in the city; a diesel is great cross-country. The negatives on diesel in this country are the high cost of emissions compliance, and we don't have the fuel price advantage they have in Europe." On the other end of GM's brand spectrum, we asked Cadillac marketing vice president Don Butler whether CAFE compliance will be less challenging for Cadillac than for Chevy due to higher prices and lower volumes. "Chevy will have to do the lion's share of the work for GM, but there are different kinds of challenges for Cadillac," Butler responded. "We'll have targets for each architecture and model." Then we asked Chevrolet Corvette marketing manager Harlan Charles how CAFE compliance...

Full article: http://green.autoblog.com/2012/03/28/future-fuel-economy-...

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