28 Mar '12, 12pm

2012 Toyota Prius C Hybrid Targets Generation Y Buyers

2012 Toyota Prius C Hybrid Targets Generation Y Buyers

Could you pigeonhole the average hybrid car buyer? Well-educated, perhaps. Certainly green-minded. Someone who has settled down and started a family? How about young, free and single? That doesn't sound like your typical Prius buyer, that's for sure, but as we reported in January, as many as 60 percent of Generation Y drivers--those aged from their teens to early 30s--would prefer a hybrid over other types of vehicle. Those statistics certainly caught Toyota's attention. The Globe and Mail reports that Toyota Canada is hoping to ensnare Generation Y, or Millenials, with the 2012 Prius C subcompact hybrid. In theory, it has all the right ingredients. Low running costs, in a time of rising gas prices--it's hard to overstate the importance of that. A reputation for reliability, thanks to the regular Prius' excellent record in this field, and a dynamic, youthful look--more so ...

Full article: http://www.greencarreports.com/news/1074591_2012-toyota-p...

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2012 Toyota Prius C

2012 Toyota Prius C

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