19 Mar '12, 3am

Outselling the Toyota Prius with a cheaper Prius C: Prius C off to a good start, but will it drive Toyota hybrid...

Outselling the Toyota Prius with a cheaper Prius C: Prius C off to a good start, but will it drive Toyota hybrid...

Outselling the Toyota Prius with a cheaper Prius C Early numbers indicate the Prius C is hot Prius C off to a good start, but will it drive Toyota hybrid sales much higher? A lot of hype on Friday over the first 3 days of Toyota Prius C sales. With 1200 units sold, the Prius C topped February sale’s totals for both the Chevy Volt and the Nissan Leaf, many pointed out. While that’s somewhat interesting, it’s not really surprising based on numerous consumer surveys. The real benchmark is conventional Toyota Prius sales, followed by total Prius family sales. At $19,000, it wouldn’t surprise me if the Prius C outsells the original Prius, but if most Prius buyers are simply downsizing to the cheaper Prius C, then Toyota isn’t gaining much. It’s all about new Prius buyers, new Toyota hybrid car buyers. Obviously, the C hybrid is going to convert new buyers into the hybrid space,...

Full article: http://www.hybridcarblog.com/outselling-the-toyota-prius-...

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