27 Jul '14, 8pm

Lexus VP: We’re Losing Sales to Tesla Model S

Lexus VP: We’re Losing Sales to Tesla Model S

When Toyota first launched the Lexus brand at the start of the 1990s, many wondered whether the Japanese could effectively compete with the dominant German luxury car brands. Lexus’ flagship LS looked like a Mercedes, was quiet like a Mercedes, and – in the end – handily outsold its German rival in several markets. That performance over 20-odd years has established Lexus as a luxury car heavyweight. Recently, though, a new American brand has come on the scene, and many wonder if the Americans in Silicon Valley can compete with the dominant Lexus luxury brand.

Full article: http://gas2.org/2014/07/27/lexus-vp-losing-sales-tesla/

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