28 Feb '12, 11pm

Mazda under fire for "crass commercialization" of Dr. Seuss' Lorax [w/video]

Mazda under fire for "crass commercialization" of Dr. Seuss' Lorax [w/video]

Campaign Launched to Protect The Lorax Rethinking the Automobile Calls on Mazda and Universal to Pull Offensive Ads NEW YORK, Feb. 28, 2012 /PRNewswire/ -- Rethinking the Automobile, a project of OpenPlans, announced a campaign today to protect the spirit and message of Dr. Seuss' acclaimed book "The Lorax" from crass commercialization. Zozo, a Henson-created creature, dedicated to promoting smart transportation choices for a healthy world, was announced as the lead spokes-creature for the campaign. Zozo called on Mazda and Universal to pull their offensive ads that imply that The Lorax endorses an SUV. Since the launch of the commercials, Lorax fans worldwide have been posting their disapproval online. Their posts share a common theme -- using the Lorax to sell automobiles is misleading to children and against the spirit of the original book. "This advertising campaign go...

Full article: http://green.autoblog.com/2012/02/28/mazda-under-fire-for...

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