25 Jun '14, 11pm

Ford not backing down on MPG-based marketing strategy: Filed under: Hybrid, MPG, Ford The Blue Oval may have t...

Ford not backing down on MPG-based marketing strategy: Filed under: Hybrid, MPG, Ford The Blue Oval may have t...

The Blue Oval may have to back off a bit from the green messaging. Ford has had to lower fuel-economy ratings on a number of 2013 and 2014 model-year vehicles, namely its hybrids. And that may force the US automaker to rethink some of its marketing strategy , Automotive News reports. Ford has spent much of the year pushing its fuel-efficiency improvements, with everything from a Super Bowl ad saying its Fusion Hybrid gets "almost double" the fuel efficiency of an average vehicle (after the recalculation, it's now more like 75 percent better) to claiming the Fiesta is the most fuel-efficient non-hybrid in the US (it's actually the Mitsubishi Mirage ) to stating the C-Max Hybrid gets better fuel economy than the Toyota Prius V (it doesn't). Nonetheless, Ford doesn't plan on changing its mpg marketing emphasis anytime soon, the company said in an e-mailed statement to Autoblo...

Full article: http://green.autoblog.com/2014/06/25/ford-not-backing-dow...

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