27 Mar '14, 9pm

Detroit Dirt - a great story of innovation, entrepreneurship in a time of urban transition

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR , we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi . As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside , Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. ...

Full article: http://green.autoblog.com/2014/03/27/ford-c-max-detroit-d...

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