24 Mar '14, 9pm

New Cadillac ELR ad more educational, less controversial than 'Poolside': Filed under: EV/Plug-in, Hybrid, Cad...

New Cadillac ELR ad more educational, less controversial than 'Poolside': Filed under: EV/Plug-in, Hybrid, Cad...

's first TV commercial for its ELR plug-in hybrid, Poolside , was a smash hit, in that a lot of people saw and talked about it. The 60-second spot didn't say the car was a plug-in, took potshots at the work ethic of all non-Americans and has raked in over a million views on YouTube (you can add one more here ). Caddy's new ELR video will get a lot less media attention, but that's exactly the point. Cadillac claims it was happy with the way actor Neil McDonough strutted his way into the controversial ELR discussion. This time around, though, the coupe gets promoted in a more traditional way: with information about the car and what it can do - you know, drive on electricity, capture braking energy into the battery, go further on gas power when needed, those kinds of things – courtesy of GM's executive chief engineer for electrified vehicles, Pam Fletcher . The tone of the vi...

Full article: http://green.autoblog.com/2014/03/24/new-cadillac-elr-ad-...

Tweets

2nd Cadillac ELR commercial is a bit less controversial

2nd Cadillac ELR commercial is a bit less contr...

treehugger.com 24 Mar '14, 2pm

The first Cadillac ELR commercial generated a ton of controversy and commentary. The second Cadillac ELR commercial has ju...

Ford C-Max spot aimed squarely at Cadillac ELR ...

green.autoblog.com 27 Mar '14, 9pm

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR , we would no...

Look for Less: Valentino Rockstud

Look for Less: Valentino Rockstud

high.heels.com 24 Mar '14, 2am

is in high demand and dare I say looks just as lovely as the overhyped Valentino style? And let’s be honest, a peep-toe st...

Detroit Dirt - a great story of innovation, ent...

green.autoblog.com 27 Mar '14, 9pm

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR , we would no...

Ford Parodies Divisive Cadillac ELR Ad With 'Up...

greencarreports.com 28 Mar '14, 12pm

By Antony Ingram 1,681 views Mar 28, 2014 Follow Antony Reddit This! Share on Facebook Share on Twitter Why do we work so ...

Could Future Mazda Engines Emit Less CO2 Than Electric Cars?

Could Future Mazda Engines Emit Less CO2 Than E...

greencarreports.com 25 Mar '14, 12pm

By John Voelcker 202 views Mar 25, 2014 Follow John Add to circle Reddit This! Share on Facebook Share on Twitter 2014 Maz...

Tesla Battery Shield, 36-MPG Chrysler, VW e-Up, Ford Slaps Cadillac In Video Ad: Today's Car News

Tesla Battery Shield, 36-MPG Chrysler, VW e-Up,...

greencarreports.com 28 Mar '14, 4pm

Today on Green Car Reports: Tesla Motors announces a new three-part battery shield system for its Model S electric car, Fo...

If we want people to drive less, we have to end sexism

If we want people to drive less, we have to end...

grist.org 28 Mar '14, 2pm

At Atlantic Cities , Ann Friedman has a stellar post about how gender inequality affects public transit ridership. Most tr...