23 Mar '14, 12pm

Ford: boomers leading trend to compact utility vehicles

Ford: boomers leading trend to compact utility vehicles 23 March 2014 Industry data supplied by Ford Motor Company and Del Webb, part of the multi-brand homebuilder PulteGroup, show that the baby boomer segment (ages 55 to 64), which comprised the growing market for large homes and made minivans and big SUVs vogue are now shifting to still lavish, but smaller homes and utility vehicles. Small utility vehicles are most popular with buyers in this age group; more than 46% of premium Ford Escape Titanium buyers are 56 or older, indicating trendsetting boomers are opting for high-series models loaded with technology and amenities. Baby boomers who purchase homes from Del Webb, which caters to the 55-plus market, prefer more efficient, one-story homes; premium options these buyers specify add about 20% to the price of the home. Vehicles. An uptick in small utility vehicle sales...

Full article: http://www.greencarcongress.com/2014/03/20140323-ford.html

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