19 Feb '14, 12pm

BMW's Toughest Task: Training Its Dealers On i3 Electric Car

By John Voelcker 871 views Feb 19, 2014 Follow John Add to circle Reddit This! Share on Facebook Share on Twitter 2014 BMW i3 hits the race track Enlarge Photo Early adopters, ecology-minded citizens and, increasingly, drivers who want very low running costs are now buying plug-in electric cars. That much we know. But many have reported frustrations at the dealership, from a lack of interest to salespeople who actively steer them away from electrics toward gasoline cars. MORE: Many Car Dealers Don't Want To Sell Electric Cars: Here's Why Now, a new maker--BMW--is preparing to tackle those challenges for a radical new battery-electric car that it expects to sell globally in high volumes. 2014 BMW i3 (German-market version), Amsterdam, Oct 2013 Enlarge Photo How's that going in the U.S.? So far, it appears, dealer education on the upcoming 2014 BMW i3 can best be described a...

Full article: http://www.greencarreports.com/news/1090435_bmws-toughest...

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