16 Feb '14, 7pm

#electricvehicle Video: Latest Honda promo film is a Never Ending Race against emissions

#electricvehicle Video: Latest Honda promo film is a Never Ending Race against emissions

TORRANCE, Calif., Feb. 13, 2014 /PRNewswire/ -- As unprecedented levels of pollution choked the nation's largest cities in the early 1970's, a group of automobile engineers secretly toiled to develop an engine technology that would significantly reduce pollution from automobiles. Honda's new environmental short film, "Never Ending Race," tells the story of Honda's industry-leading efforts to reduce vehicle emissions, and how its successful technology demonstration for the state of California led to more stringent exhaust emissions standards, eventually transforming the automobile industry's approach to automobile emissions controls. Today, as a result, smog-forming emissions from new vehicles are one one-thousandth of 1970 levels1. "Never Ending Race" is the third film in the award-winning Honda Environmental Short Film Series, which highlights the initiatives of Honda ass...

Full article: http://green.autoblog.com/2014/02/16/honda-promo-film-sho...

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