27 Nov '13, 2pm

Branding Bad: 10 Eco-Marketing Car Labels That Mean Nothing

Branding Bad: 10 Eco-Marketing Car Labels That Mean Nothing

By John Voelcker 300 views Nov 27, 2013 Follow John Add to circle Reddit This! Share on Facebook Share on Twitter SkyActiv badge Enlarge Photo Pretty much every carmaker wants to brand itself green--or at least fuel-efficient. And toward that end, most of them seem to have created sub-brands for their green technologies, programs, and aspirations. EcoBoost badge Enlarge Photo Based on conversations with car buyers all over North America, we're convinced that most people have no idea what these brands are, what they mean, or who they belong to. So, we've created a little test. Below is an alphabetic list of 10 labels, each created by a different carmaker, that are meant to differentiate their fuel-efficient engines, technologies, and environmental efforts from everyone else's. First, count up to see how many you've even heard of before. (A few are used overseas more than in...

Full article: http://www.greencarreports.com/news/1088753_branding-bad-...

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