31 Oct '13, 6pm

Daimler wants 'more cooperation' with Tesla on electric vehicles

It would most certainly be a different situation this time around. Chrysler's execs are really responsible for how badly the Daimler-Chrysler merger turned out. They orchestrated the deal and then immediately jumped ship once Daimler took over, leaving with enormous golden parachutes. This left Daimler to fill Chrysler's management ranks with its own people. People who had no idea how to run a volume automaker, much less one with serious foundational challenges (a lack of new products, huge recalls, etc). Furthermore, Daimler itself was badly run at the time with Shrempp as CEO who was losing the company millions. He was the last person who should have been tasked with recreating Chrysler. The sad thing is that when things actually worked between the two, they worked enormously well. Look at the 300/Charger and Grand Cherokee for proof. There was just too much bad manageme...

Full article: http://green.autoblog.com/2013/10/31/daimler-wants-more-c...

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Daimler Wants Increased Cooperation With Tesla Motors

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